Why do people fiercely defend positions that go against decades of science-backed evidence? The consequences of disbelief threaten how we feed ourselves, power our civilization and affect the Earth itself.
Michael Robin is a Saskatoon-based science writer and communications strategist. Over more than 30 years, he has worked as a journalist, owned a newspaper, and was a partner in a communications firm. Since the 1990s, he has specialized in science communications, including 10 years in research communications at the University of Saskatchewan and three years at the Saskatchewan Health Research Foundation. Most recently, he has been exploring how people accept or reject science and communications strategies to overcome these challenges.