Ag-West Bio commissioned IPSOS to complete a survey entitled Healthy Food & Ingredients: Surveying the Canadian Consumer. This session is a follow-up to a benchmark survey that was completed in December 2012.
This survey’s main objective is to provide Canadian market information to the agri-food industry to help stimulate the development of healthier foods and beverages and strengthen the health and wellness sector in Canada.
In addition to information on healthy food and ingredients the survey looks at Canadians’ health concerns, factors in food purchase decisions such as product claims or added ingredients and natural health product usage; the information is also broken down by region and demographic.
For more information about the survey, please contact Bev Stangeland. firstname.lastname@example.org